Alix Earle is creating a significant milestone in the history of Sports Illustrated.
The digital edition of the renowned Swimsuit Issue features the 23-year-old Tiktok sensation as its cover star. In the debut June 2024 edition, Earle graces the pages in a stunning gold bikini and stylishly oversized sunglasses, with her trademark blonde locks cascading down to her waist.
Sports Illustrated Swimsuit Digital Editions
Sports Illustrated Swimsuit is embarking on a new project following its 60th anniversary. Starting this summer, the magazine will introduce unique digital editions coinciding with significant events in entertainment and culture, transforming the interaction fans have with their preferred swimsuit content, as stated in a press release. Earle, apart from being the inaugural digital cover star, will also grace the runway for Sports Illustrated Swimsuit during Miami Swim Week on Saturday, June 1st.
It has always been a longstanding aspiration of mine to grace the cover of Sports Illustrated Swimsuit, and I am truly grateful to have been chosen as their inaugural digital cover star,” expressed the host of the Hot Mess podcast in a press release. Being welcomed into the SI family and standing alongside remarkable, influential, and empowering women holds great significance for me. MJ Day, the editor-in-chief of Sports Illustrated Swimsuit, expresses the intention of the magazine’s fresh digital division to enhance the SI Swimsuit platform to unprecedented levels, all the while remaining faithful to their longstanding tradition of honoring beauty, embracing diversity, and delivering impactful narratives.
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She further added, By introducing our latest digital editions, we are not only adapting to the ever-changing media environment but also offering a platform for aspiring individuals to showcase their stories and upcoming ventures to our extensive readership.
In the beginning of this month, Sports Illustrated marked its 60th year with seven covers featuring well-known personalities. Among them, three covers were specifically dedicated to SI Legends which included former models such as Christie Brinkley, Molly Sims, Martha Stewart, Paulina Porizkova, Tyra Banks, and others. These individuals posed for group covers with photographer Yu Tsai to commemorate the magazine’s long-standing success.
The publication also showcased four individual covers highlighting Gayle King, Kate Upton, Chrissy Teigen, and Hunter McGrady.
In a press release, Day expressed, As time goes by, we have consistently strived to surpass limits and redefine the essence of Sports Illustrated Swimsuit. Although this year’s edition pays homage to the recent past, it also serves as a reminder of the ongoing efforts we need to make. It is crucial to encourage women to question the established norms, to embrace their inner strength and confidence, and to motivate those in their vicinity to fearlessly embrace their individuality and pursue their passions. The inaugural digital edition of Sports Illustrated Swimsuit featuring Alix Earle will be accessible on all of the brand’s platforms beginning on June 1st.